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Simply put, user experience design is the process of planning the experience a person has when they interact with a product. UX design focuses on the interaction that a human user has with everyday products and services.
The goal of UX design is to make using these products and services, both digital or physical, easy, logical, and fun. You may have spent your fair share of time searching reviews for a new coffee maker. In essence, you're not only looking for a new appliance, but a product with features that will deliver you, the user, a great experience. For example, an anti-drip spout, auto-shut off, and a reusable basket are all features that meet the user's needs, make it easy to use, and give the user control and freedom when using. This is similar to the way UX / UI designers think when developing a web application. They want the user experience to be easy and intuitive.
The term "user experience" has been around since the '90s. It was coined by Don Norman, a cognitive scientist at Apple, back before Apple became the household name it is today. He focused heavily on user-centered design, which placed the user at the front of the product design process. While "user-friendly" is a term you probably know well, it wasn't all that popular at the time.
But, not only are physical and digital products part of UX, but it encompasses all aspects of the end-users interaction with the company, its services, and its products. About the U in UX: determine what is important to the user So, let's start at the beginning: the "U" in UX. Why? As Apple founder Steve Jobs aptly put it, "You've got to start with the customer experience and work back toward the technology – not the other way around." The user is the person who is going to live, eat, and breathe your products. It's your job as a UX designer to give them an enjoyable, useful experience. But first, you have to know who they are. Designing a user persona (which is done by a UX researcher, whose role is more back-end and data-based) lets us come up with an ideal user and examine their desires, wants, and frustrations with current solutions.
UI (User Interface) design is the user-centered approach to designing the aesthetics of a digital product. In essence, they create the look and feel of a website or application's user interface. An interface is the graphical layout of the application. These interfaces should not only be functional, but they should be easy to use and visually appealing.
UI designers are focused on visual touchpoints that let users interact with a product. This can include typography, color palettes, buttons, animation, and other imagery. Think about all the things you might do on an app – slide to delete, pull down to refresh, enter text, etc. All of these visual elements or animations that allow you to interact with the app must be designed. There's a lot of similarities between UI and graphic design, but they are not the same thing.
This is where the "nitty-gritty" of Matt's experience with Carvana happens. Can he easily scan the filter options on the site, do they function accurately, etc. Does he have to log in to their system or can he log in with an existing account like Google or Facebook?
If you have a background (or interest) in design, brand strategy, or technology, then becoming a UX (User Experience) designer may be the job for you. But first, what does a UX designer actually do?
Being that the work is quite specific, UX designers need a technical skill set, like design and prototyping with tools like Sketch, Figma and Adobe XD. They also need to understand the design thinking process in order to participate in all aspects of the design process.
In addition to hard skills, successful UX designers also have the following soft skills, or abilities that enable them to function well in the workplace.
Research — Research is a key UX design skill. Designers must make actionable insights from the data they collect, both in the initial phases and when testing with real people.
Problem-solving — UX designers explore many different approaches to solving a specific user problem in a process known as "ideate." They not only solve problems during initial prototyping, but they constantly develop and improve products or services as needed to make them more user-friendly.
Communication — Communication is crucial as UX design is a highly collaborative process. UX designers also need a level of empathy that lets them look at a product from the user's point of view. This includes understanding the user's needs and goals when using the product and being able to communicate them clearly within the team and to stakeholders.
UI designers often have a background in graphic design, interior design, or visual arts. They are responsible for making user interfaces that are easy to use and satisfying for the user. These are graphical in nature, and include websites, apps, and video games, to name a few.
It's the UI designer's job to bring the UX designer's ideas to life.
Once the UX team has finished their process and hands over a wireframe, UI Designers are in charge of designing how the product is laid out visually. On websites, they are in charge of the elements on each screen or page in which a user interacts. Of course, they must design from the user's point of view. So, although they might be great artists, the design is about the user, not them. What do users desire?
They want to navigate a site with ease, intuitively clicking through the pages and finding the information they need without a thought. Therefore, it's your job as a UI designer to provide just that: an easily navigable product that's so intuitive it's almost invisible! This includes incorporating basic design principles (like balance and contrast) and studying interaction design. It also means carefully choosing the typography, menu styling, buttons, icons, etc. to both represent the brand and satiate the user.
Tasks of a UI designer might include:
UX and UI design are often used interchangeably (which is wrong), but they are two different career paths. While both UX and UI design focus on the end-user, there are some basic differences between the two.
Let's look a little more closely. The horse riding example again describes the roles of UX and UI perfectly. They are inextricably linked, but hold two separate roles. Each one contributes to the user's final experience of riding a horse. Each one must know their target user and the outcome he or she is trying to achieve.
However, UX design is focused more on the user's journey and solving his problem. In this case, it's all about the thrill of riding the horse. On the other hand, UI is focused on a product's tangible elements — how its surfaces look and function in order to complete the task (the saddle, etc).
Full syllabus details are shared during your free demo class — request the download above or reach out via Quick Enquiry and our trainers will walk you through the module-wise breakdown, tools, and live project milestones.
Sessions are led by real-time industry experts with hands-on production experience, selected specifically for their ability to mentor beginners through to job-ready designers — see the FAQ section below for how trainers are chosen.
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The Apex AnimX Studio UI UX Course is all About Growth as an UI UX Developer. Our Hands-on Training will make you a jack of the trades, which is the current demand in the market of UI UX Developers